SERAI Beauty (“SERAI Beauty,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit or make a purchase from seraiofficial.com (the “Site”).
Information We Collect
We collect information you provide directly to us, including:
- Name, email address, phone number, billing address, and shipping address.
- Order details, including products purchased, order amount, and transaction history.
- Account information, such as login credentials and account preferences, if you create an account.
- Messages and other information you submit through our contact forms or by email.
- Payment-related information needed to complete your purchase. Card payments are processed by WooPayments and Stripe; SERAI Beauty does not store your full card number or CVC.
We may also collect limited technical information necessary to operate the Site, such as device, browser, IP address, pages visited, cart activity, and cookie preferences.
How We Use Your Information
We use personal information to:
- Process payments, fulfill orders, and provide shipping updates.
- Create and manage customer accounts.
- Respond to customer-service requests and messages.
- Detect fraud, prevent misuse, and protect the security of the Site.
- Maintain business, accounting, tax, and order records.
- Improve the operation and shopping experience of the Site.
We do not sell or share personal information for cross-context behavioral advertising.
How We Share Information
We share information only when necessary to operate our business, including with:
- WooCommerce, which supports our online store and order management.
- WooPayments and Stripe, which securely process card payments.
- Shipping carriers, which receive the name, address, phone number, and order information necessary to deliver your purchase.
- Yahoo Mail, which we use to receive and respond to customer communications.
- Service providers that help us operate, secure, host, or maintain the Site, subject to appropriate confidentiality and security obligations.
- Government authorities, law enforcement, or other parties when required by law or necessary to protect our rights, customers, or business.
Payments
Card payments are processed through WooPayments, which works with Stripe. Payment card details are collected through secure payment fields and are not stored on our servers. WooCommerce stores non-payment order information, such as your name, address, and order details.
We also offer direct bank transfer. If you choose this payment method, we may process the payment-reference information needed to verify your order.
Cookies
We use essential cookies to operate our online store, remember items in your cart, maintain your shopping session, and support checkout. We do not currently use advertising or cross-site behavioral-tracking cookies.
- woocommerce_cart_hash (session): Detects changes to your shopping cart.
- woocommerce_items_in_cart (session): Identifies whether your cart contains items.
- wp_woocommerce_session_* (up to 2 days): Associates your browser with cart and checkout session data.
- woocommerce_recently_viewed (session, if enabled): Remembers products you recently viewed.
- WordPress login cookies (session or persistent): Keep you signed in if you log in to an account.
You may control cookies through your browser settings. Disabling essential cookies may affect cart, checkout, and account functionality.
Data Retention
We retain personal information only as long as reasonably necessary for the purposes described in this Policy:
- Order, invoice, and tax records: up to 7 years.
- Customer account information: while the account remains active, unless retention is required for legal, tax, fraud-prevention, or dispute-resolution purposes.
- Customer-service inquiries and contact-form messages: up to 24 months after resolution.
- Transactional-email logs: up to 90 days.
Security
We use reasonable administrative, technical, and organizational safeguards designed to protect personal information. However, no online transmission or storage system can be guaranteed to be completely secure.
Your Choices and Rights
You may request access to, correction of, or deletion of your personal information, subject to applicable law and our legal obligations. To submit a request, email us at seraiofficial@yahoo.com.
California residents may also have privacy rights under applicable California law. We do not sell or share personal information as those terms are commonly used under California privacy law. If you have a California privacy request, contact us at the email above with the subject line “California Privacy Request.”
Children’s Privacy
The Site is not directed to children under 13, and we do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal information, please contact us so we can take appropriate action.
Changes to This Policy
We may update this Privacy Policy from time to time. We encourage you to review this page periodically.
Contact Us
For questions about this Privacy Policy or our privacy practices, contact:
SERAI Beauty
California, United States
seraiofficial@yahoo.com